Role Of Media

Growing Importance of Media, Our country India, consumed 99 million newspaper copies as of 2007—making it the second largest market in the world for newspapers. By 2009, India had a total of 81,000,000 Internet users—comprising 7.0% of the country's population, and 7,570,000 people in India have access to broadband Internet as of 2009— making it the 12th largest country in the world in terms of broadband Internet users. Source Wikipedia
Indian print media is one of the largest print media in the world with circulation and readership in millions. With the growing number of readers and circulation in 1 single year more than 200 new publishers launched their magazines and other reading material in India (Conde Nast launched its premium lifestyle magazine Vogue, GQ in India). The new trend of reading is more niche and focused keeping the individual’s interests and needs in mind with specialist magazines on whiskey, golf and parenting, with options of English and other regional-languages.
Print publication advertising revenues in India generated Rs 9,400 crore ($2.4 billion) in 2007, or 48 per cent of all of the country's media advertising revenues, PriceWaterhouseCoopers (PWC) said in a recent report compared to TV ads that generated 41 per cent.